Coocaça (“coo-ka-sa”) is a health food joint serving up a hearty range of products from deliciously thick smoothies to a refreshing variety of smoothie bowls topped with homemade granola and superfood toppings.

We developed a story surrounding the fresh fruits used to create the brand’s superfood products, developing a collage-like art direction and style that expressed the Founder’s travel-oriented perspective and yet met the needs of communicating the product’s value proposition of freshness and goodness. The interior design maximised seating areas and created different types of seating to allow for occasional eat-ins, while a feature shelf behind the main POS counter created visual excitement and reinforcement of the brand’s dedication to freshness. The final integration of experience and graphics culminated in a hand-painted feature wall facing Orchard Road.