A Day in the Design Kitchen: Design Thinking for Brand & Business with Ken Yuktasevi & Mark De Winne

11.24.2017

Organised by the Design Business Chamber Singapore and in collaboration with DesignSingapore Council and SME Centre, Mark and Ken were invited to be guest speakers for an engaging Design Kitchen workshop on 15 November. Held at the National Design Centre, we shared some useful tips with some of Singapore’s leading businesses and entrepreneurs - and boy, did we cook up a storm!

The workshop kicked off with Ken introducing Design Thinking and 5 simple hacks to apply to their respective businesses and brands, to aid the hungry audience with their business outcomes. Shortly after, Mark touched upon the Brand being a recipe that constantly adapts and evolves by tweaking the ingredients, flavour, complementary components and plating within the realm of the design world of typography, colour, graphic and media.